Sales Strategy That Works Inside the
Every engagement is tailored to your brand, competition, and property
How I Work
I take on a limited number of engagements at a time to ensure every client receives focused, senior-level attention. Engagements typically begin with a diagnostic assessment, followed by a structured strategy phase and hands-on implementation support. Scope and duration are tailored to your property's needs.
Sales Organization Assessment
Know exactly where your sales operation stands. A comprehensive diagnostic of your property's sales structure, team composition, pipeline health, and market positioning — benchmarked against Marriott brand expectations and your competitive set.
What's Included:
Sales team structure and role clarity review
Pipeline and booking pace analysis
Competitive set positioning audit
Written findings and prioritized recommendations
Engagement: Typically 2–4 weeks. Delivered as a written report with an executive presentation.
Revenue Growth Strategy
A clear path to stronger RevPAR and total revenue. Custom go-to-market strategies targeting group, transient, and contract segments — designed to maximize performance within Marriott's distribution and revenue management ecosystem.
What's Included:
Segment-by-Segment revenue opportunity analysis
Group and BT sales strategy development
Rate strategy and channel mix recommendations
Key account targeting and prospecting plan
90-Day execution roadmap
Engagement: Typically 4–8 weeks. Delivered as a strategic plan with implementation guidance.
Owner &
Senior-level counsel when ownership decisions require it. Direct advisory support for ownership groups and management companies navigating brand compliance, GM or DOS transitions, performance improvement plans, or pre-sale preparation.
What's Included:
Ongoing advisory retainer (monthly)
Brand performance review preparation
GM and DOS transition support
PIP response strategy
Ownership reporting and communication support
Engagement: Ongoing monthly retainer or project-based. Scope defined at engagement.
The Engagement Process
Discovery Call
A focused conversation about your property, ownership structure, current performance, and what you need to change.
Scope & Proposal
A clear proposal outlining the engagement scope, timeline, deliverables, and investment — no ambiguity.
Assessment & Strategy
Deep-dive into your property's sales operation, followed by a structured strategy built around your specific situation.
Implementation Support
Hands-on guidance as your team executes — available for questions, course corrections, and ongoing accountability.